Our story · Average Board Co.
Our story.
It's not that
serious.
But you clicked, so here it is. Short version: we make tees for people who ride boards. Not especially well. Just often, and grinning.
Fig. 01 — Waiting for a wave. Most of surfing.
Paddle out.
Most of surfing is waiting. Sitting out the back, missing the set, watching a twelve-year-old get the wave of the day.
Still the best part of the week.
Fig. 02 — Showing up. Again.
Fall off.
Get back on.
Skating is mostly falling. Nobody remembers the slam. Everyone remembers the laugh.
Get up, dust off, go again. That's the only trick that matters.
Low expectations.
The whole brand, in nine words.
Zero fucks given.
Average AF.
Nobody cares.
Fig. 03 — Pies on the bonnet. Peak performance.
Have fun.
That's the
whole thing.
Everyone else promises you'll go faster, higher, further. We don't. We'd rather you had a good day.
Early start, full car park, hot chips at the bottom. Nobody's judging your turns. Nobody's even watching.
Fig. 04 — Also a table.
Low Performance
Surfboards.
Our board brand, named after an honest assessment. They surf better than the name says, and every one ships with a tee.
The facts.
- BASED
- Aotearoa New Zealand
- SPORTS
- Surf, skate, snow
- SKILL
- Optional
- SERIOUSNESS
- Low
- FUN
- Mandatory
- FUCKS GIVEN
- Zero